the new iPods were released, including price cuts and a 160gb iPod (classic) and the new flash based iPod touch

for me I'm excited...but my iPod still works, and as log as it continues to do so, it'll be my iPod...

I was doing a little math, and this iPod easily has 5000 hours of usage on it

And for some reason, most of the fuckin' investors think this is a BAD thing and are selling

Exactly. If anything, sales will increase. Scared mo-fo investors, day trader assholes

$$$ alert!

Why I hate Macheads...



WTF, dude. It's a phone.

Maybe it's not an iPhone. Maybe it's the line for the new High Karate.

I think part of the problem is that investors understood that people would be angry over the price drop and demand some sort of refund. That refund has now been announced and will probably put a decent dent in Apple's bottom line for the quarter. It was estimated that with over 70,000 units sold a ~$7,000,000 hit isn't going to go over well with the stockholders.

I think you're right though in that the ones dropping the stock are just idiots and aren't looking at the long term performance forecasts.

And this is pretty funny. I didn't know the $100 was a voucher to the store, where, yes, they will most likely profit from people using the refund as they'll buy something that's more than $100

Apple introduces the iPology
8:32a ET September 7, 2007 (MarketWatch)
LONDON (MarketWatch) -- Apple Computer has developed and introduced an entirely new marketing innovation called the iPology that turns customer complaints into free publicity.

Late Thursday Apple CEO Steve Jobs unveiled the iPology in a letter to early purchasers of the company's iPhone who paid $600 for the devices just weeks before the company dropped the price by $200.

The letter apologized for disappointing some of them, but noted that price cuts on technology products are common in Silicon Valley.

"There is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever," Jobs wrote. "This is life in the technology lane."

After telling the customers to get over it, Apple said it would give everybody who was still mad $100 to spend anywhere they want ... inside an Apple store.

Cynical observes suggested that the company won't suffer from issuing the "gift" certificates, noting that if they are used to buy iPods, for instance, the company will likely make up the "cost" through increased sales at its iTunes store.

The iPology is so new a concept that some media and industry analysts mistook it for an actual apology and suggested that Apple might have somehow made a mistake.

But a quick glance at the number of front page stories Friday makes clear that Apple has generated tens of millions of dollars worth of publicity through the scheme, contributing to the nearly continuous branding of the gadget into the public consciousness.

Apple is expected to make strategic use of the iPology in future marketing campaigns but is unlikely to license the concept to other companies because of the complex technical requirements needed for successful implementation of the strategy.

-- Tom Bemis

The $100 Apple Store voucher is nothing like a $100 refund. For starters, only a fraction of people will use it. So say I put it on a $1200 computer, that doesn't really cost Apple $100, they just get a smaller profit margin on that system. In the end it might cost them something like $20 per iPhone customer.

Right-o, exactly what article was saying...

As much as I think the "i" naming is cute, "Ipology" just made me shake my head. Though I couldn't tell if Jobs coined it that or reporters

That and I think they made a mistake lowering the price after, what 3 months on the market (or less)? At least wait 8-12 months, then people would understand more why the price was lowered. I haven't heard of many technologies that lower the price after 3 months

though maybe not for such a dramatic drop...

Mine is more to guarantee that they meet their million iPhone sales by some specific date...which is something they said they'd do in their last quarterly report.

iPhone crash?

On the PS3 thing: I read an article on hardocp that the ps3 hardware had caused Sony to take a loss of over 3.1 billion dollars due to the fact they were taking a loss on every single unit sold.